About Us
There are places in this world that hum quietly with magic—hidden in hedgerows, tucked between pages, or stitched, quite literally, into the seams of a costume. The Fairytale Wardrobe is one such place.
The vision of Lucy Brazill - an imaginative entrepreneur with the eye of an artist, the heart of a mother, and the creative vision of an heirloom maker—this award-winning Suffolk atelier is more than a business. It is a calling.
Founded in 2023, but dreamt long before, The Fairytale Wardrobe was created to give children not just something beautiful to wear, but something wondrous to become. Here, velvet capes are lined with secrets. Gowns carry echoes of ancient forests and starlit skies. Every ribbon, every button, every hem is chosen and designed with love, care, and the unshakeable belief that childhood should be a place of wild imagination, enchantment and whispered possibility.
These are not costumes in the ordinary sense. These are spellbinding garments and heirlooms made to last—treasured pieces that turn bedrooms into castles, gardens into kingdoms, and rainy days into grand adventures. What sets The Fairytale Wardrobe apart is not just its beautiful designs—though those, too, are remarkable. It’s the soul behind each piece. The commitment to quality, sustainability, and story. The fierce belief that children deserve beauty. That imagination is a kind of magic. And that there is power in make-believe. In a world that rushes, The Fairytale Wardrobe invites us to linger. To marvel. To dress up not just for fun, but for transformation. Because when a child fastens a cloak, slips into a gown, or crowns their curls with a golden circlet—they don’t just play. They become. And in that becoming, they discover something extraordinary: That they are brave. That they are brilliant. That they are, and always have been… MAGIC!
2025 has seen the Fairytale Wardrobe crowned 'Best Children's Costume Brand - UK', as well as appearing in British Vogue.
If you have any questions or would like any more information about our products then don't hesitate to contact us.
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